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Coaching The Freedom Of Self-Employment: Tom Volkar

November 5, 2008 by akemi · 25 Comments 

We continue to interview inspiring and successful entrepreneurs here at Yes to Me, and this time, I didn’t have to look far for the perfect interview guest. Tom Volkar, Career Coach from CoreU Coaching and Delightful Work has been a steady commenter at Yes to Me. Just like myself, he helps new and aspiring entrepreneurs to have the business of their dreams. He recently made a community call, which attracted many bloggers. (Photo by leefotos)

1. Tell us a bit about your business and why you started it.

I began my career as a soloprenuer in 1998, first as an inspirational speaker and corporate vision consultant. This was soon after closing an earlier entrepreneurial, entertainment business that resulted in me losing everything, including my home. My marriage of 19 years ended then when I refused to go back to a 23-year career in sales.

Once again, on the trail of pursuing work that I loved, a guy came out of the audience, after a talk I’d given and asked if I’d ever done any coaching. I coached his wife on discovering career fulfillment and found it far more satisfying than speaking; thus my coaching business was born.

I started the speaking business because I valued doing what I loved more than anything. Yet if I hadn’t walked down the corridor of speaking, the coaching door may not have serendipitously opened.

CoreU Coaching was initially a life coaching business where I delivered every kind of coaching imaginable, including: corporate executives, relationship coaching and coaching for supervisors in manufacturing plants. But the clients, who always gave me the greatest thrills, were budding entrepreneurs who were preparing to make the leap to self-employment. So In September 07, I began writing my Delightful Work blog, which is dedicated to that community. I coach, write and create courses and programs to support those who want to be their own boss.

2. What were the three biggest challenges when you were starting off as a new entrepreneur?

My first entrepreneurial enterprise in 1992 was for a brick and mortar business. The challenges were different than for my coaching business. I successfully raised 2.5 million dollars, so it was necessary to get dozens of lenders, investors and vendors to buy into in my vision, since it was never done before. My biggest challenge in that business was in finding and presenting existing business models that gave these supporters confidence.

In my coaching business the challenges were more internal and consisted of trusting myself and working through the underlying fears that developed around the lack of time and money. In chronological order here were my biggest challenges.

  1. Not completely following my core values, allowed me to be lured by projects that looked financially promising but were not authentically aligned with who I was.
  2. I fought prevailing wisdom to niche myself for far too long because I thought it would limit the work I’d receive and cause me to earn less.
  3. I allowed my fear of learning technology to get in the way of my business growth.

3. And how did you work through these challenges?

Values Un-aligned Projects – I worked through this one the hard way, by continuing to say yes to opportunities that looked good but did not turn out well for me. If we beat our heads against the same wall long enough, the pain awakens us. Lesson learned: Not everything works for everyone in the same way. If you have to fight it to work it, the resistance will stop the money from flowing.

Committing to a Niche – After yet another misguided decision in challenge one, I finally said the hell with it and made a sacred vow to commit to marketing myself as an expert only in the area that brings me most alive. That is inspiring and encouraging the leap to the freedom of self-employment. Lesson learned: Committing to one niche does not limit the work we receive. I am still presented with opportunities to coach in other areas. But commitment allows us to approach mastery in the area we care about the most. And mastery leads to greater propsperity in fulfillment and in finances.

Fear of Technology – I worked through this fear using Emotional Freedom Technique and a decision-making technique that I learned in Eckhart Tolle’s, The Power of Now. Essentially I had to release limiting beliefs about my ability to learn technology, while at the same time accepting that the Internet had become an essential component of business building. Lesson Learned: Even though we are more naturally suited to learning some concepts than others. Our resistance is unnaturally created by fear not by original makeup.

4. What is the best part of being an entrepreneur for you?

Total autonomy is the best part of being an entrepreneur. I view employment as mental and emotional slavery. Each of us holds the key to remove our own shackles. Having the total freedom to decide what I work on, the projects I create, the self-determination to work when I feel like working and to work in service to who I most want to serve: that is the liberty of entrepreneurship that I hold most dear.

5. Any advice for people who dream to have their own business and yet find it hard to make the leap?

There are four essential realizations that are required understanding.

1). No one can build your unique business like you can. Your best guess about what that is, is far better than any outside expert’s opinion. Tap the expertise of those who have actually been in the arena, for their encouragement, methods and tools. But look to yourself in matters of decision-making.

2). Quit dreaming and thinking – instead act. Find a way to get into action, even if it’s part time. You cannot see what doors may open (like the doorway to my coaching) until you walk down the corridor. Get out of your own head and into action. You can always adapt on the fly. It may not seem comforting but no one ever figures it all out first. That’s a myth.

3). Carefully choose your sources of support. Advice from others, even from those who love you, needs to be taken with a grain of salt. They can’t see things from your perspective. They aren’t aware of your desires and strengths. No one else can intuitively understand what you know about yourself. For support, find a community of budding entrepreneurs who are feeling what you’re feeling.

4). Don’t let the search for the perfect pre-existing career slow you down. You may not find perfect, pre-existing, authentic work created by another. You may need to blend all of your special strengths, peculiarities and values together, to build your own empire.

My Takeaway

I totally agree with the importance of authenticity! I also like his advice on how to choose the supports and advice with care. The moral encouragement from friends and family is nice, but if they are not entrepreneurs themselves, do take it with a grain of salt. That kind of free advice can cost you a lot in terms of your time or missed opportunities. So thank them with grace, and find other entrepreneurs and real pros for advice.

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