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<channel>
	<title>Yes to Me</title>
	<link>http://yes-to-me.com</link>
	<description>Life Purpose, Entrepreneurship, Spiritual Fulfillment</description>
	<pubDate>Sun, 11 May 2008 22:33:35 +0000</pubDate>
	<generator>http://wordpress.org/?v=2.3.3</generator>
	<language>en</language>
			<item>
		<title>Do You Know What I Do?</title>
		<link>http://yes-to-me.com/2008/05/07/do-you-know-what-i-do/</link>
		<comments>http://yes-to-me.com/2008/05/07/do-you-know-what-i-do/#comments</comments>
		<pubDate>Thu, 08 May 2008 03:51:32 +0000</pubDate>
		<dc:creator>akemi</dc:creator>
		
		<category><![CDATA[Coaching]]></category>

		<category><![CDATA[Marketing Fun]]></category>

		<category><![CDATA[entrepreneurship coaching]]></category>

		<category><![CDATA[hiring a marketing pro]]></category>

		<category><![CDATA[life coaching]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[marketing plan]]></category>

		<category><![CDATA[soul reading]]></category>

		<category><![CDATA[team building]]></category>

		<guid isPermaLink="false">http://yes-to-me.com/2008/05/07/do-you-know-what-i-do/</guid>
		<description><![CDATA[In response to IttyBiz' game of letting readers know what I do, here is what I do, my basic marketing plan.  I help personal development enthusiasts and aspiring entrepreneurs.]]></description>
			<content:encoded><![CDATA[<h4><img src="http://yes-to-me.com/wp-content/uploads/2008/05/my-basic-marketing-plan-0508.jpg" alt="my-basic-marketing-plan-0508.jpg" /><a href="http://www.flickr.com/photos/tanjadebie/414415423/" target="_blank"><br />
</a></h4>
<p><a href="http://www.flickr.com/photos/tanjadebie/414415423/" target="_blank">(Photo by tanja de Bie) </a></p>
<h4><strong>My fellow small business owners: How many people don&#8217;t know what you do?</strong></h4>
<p>Naomi Dunford of <a href="http://ittybiz.com/" target="_blank">IttyBiz </a>threw this question in her article <a href="http://ittybiz.com/whats-your-small-business/" target="_blank">Let&#8217;s Play A Game – What&#8217;s Your Small Business?</a> because she found out not all her blog readers know what she does for a living.  She says,</p>
<blockquote><p><em>I got to thinking… how many of your readers don’t know about your IttyBiz? How many knew one time 8 months ago when they read your About page but have promptly forgotten? How many of them have room on their credit cards? How many of them know people who could use your products or services? How many of them would fall over their own feet to recommend you but don’t have a damn clue what you really do? </em></p></blockquote>
<p>Hmm. If it can happen even to an A-list blogger like her, it can happen to me, I guess.  This blog is still so young and I don&#8217;t always write about my services in blog posts.  So I started writing my answers to her questions . . .</p>
<h4><strong>Do I know what I am doing?  Do I at least know what I don&#8217;t know?</strong></h4>
<p>Writing I did.  Definitely the worst writing I ever did.  I slept over it, and finally admitted to myself: This is no good.</p>
<p>Not that I don&#8217;t know what I do.  Not that I never thought about how to present my services to new people.  It&#8217;s that her questions are the kind of pointed questions that really ask about my marketing plan of my business.  Like the USP (Unique Selling Proposition).  Also, I have so much to say about my services (I love what I do, you know) that it&#8217;s hard for me to put it in short neat sentences.</p>
<h4><strong>So I did what I preach:  I asked for help.</strong></h4>
<p>I call it <strong>Team Building</strong> in my e-workbook <a href="http://yes-to-me.com/ebooks/" target="_blank">7 Check Points For Aspiring Entrepreneurs</a>.  We don&#8217;t need to be everything and do everything.  Seek the right help.  It&#8217;s faster and easier to get things done. (By “Team” I mean everyone who can help an entrepreneur take her business off the ground and moving – CPA&#8217;s, attorneys, strategic partners, coaches, employees. . . and marketing specialists.)</p>
<p>So far, I have exchanged several emails with her and talked with her once.  She is wonderful.  Just bouncing ideas with her gets my creative juices flow.  So here is my response to her “game” for now &#8212; I&#8217;m thinking of following up on this when she gets back to me with more great ideas.</p>
<h4><strong>What’s your game? What do you do? </strong></h4>
<p>I help people who is stuck and find it hard to get out of the rut.  These are smart people who have high aspirations and know how to live better, but somehow can&#8217;t help doing things the old way. . . I just think it is such a shame that these good people try and try so hard without realizing a few critical points.  As a professionally trained coach, I can often see what they are missing.</p>
<p>It&#8217;s one thing to have a generic understanding of how to live better – you can learn this by reading good self-help books and blogs.  However, it&#8217;s quite another to implement the changes in your own life.  I help my clients make their own action plans that are best for their own situations and personalities.</p>
<p>Logistically, I usually schedule one phone session per week.  The length of time clients work with a coach varies, but typically two to six months.</p>
<p>Additionally, I will be offering soul reading and clearing soon.  I&#8217;m very excited about this new service because I think it will give a new dimension of understanding to our life&#8217;s struggles.</p>
<h4><strong>Why do you do it? Do you love it, or do you just have one of those creepy knacks?</strong></h4>
<p>I love it.  Also, I&#8217;d like to think I&#8217;m good at it.  Just for fun, <a href="http://yes-to-me.com/2008/04/07/can-gallups-strengthfinder-test-really-discover-my-strengths/" target="_blank">I recently took Gallup&#8217;s StrengthFinder test</a> and the result confirms my talents to find the best qualities in people and help them utilize the strengths to the max.</p>
<p>Moreover, I&#8217;m very intuitive.  I&#8217;ve always known this, and I&#8217;m glad I&#8217;ve found a way to train it systematically so that I can put it into practical use.</p>
<p>It&#8217;s like my whole life has been preparing me to do these services.  I&#8217;ve re-invented myself and my life a few times.  The major ones are when I came to this country and when I quit my nice corporate job.  I know how to put ideas to action.</p>
<h4><strong>Who are your customers? What kind of people would need or want what you offer?</strong></h4>
<p>If you feel you can do so much better but somehow find it hard to actually do what you intend to do, talk to me.  (That doesn&#8217;t make you a loser – real losers don&#8217;t have dreams nor goals.  Or don&#8217;t see the benefits of getting assistance.)</p>
<p>This is where Naomi gave me an insight.  In her email, she said my target clients were “anyone who read Oprah magazine.”  What a brilliant way to put it!  While I think men would also benefit from my services a great deal, it does describe my main client group.</p>
<p>I also work with aspiring entrepreneurs and new entrepreneurs.  I guess people who take themselves serious enough to start their own businesses are open and willing to have coaches.</p>
<h4><strong>What’s your marketing USP (Unique Selling Proposition)? Why should I buy from you instead of the other losers?</strong></h4>
<p>This is the hardest question.  For one thing, I don&#8217;t think other coaches are “losers” at all.  I think if a business owner has to put down her competitors, she has a problem, not her competitors.  I certainly would like to think of myself better than that.  There are plenty of people who would benefit from having a coach, so all quality coaches can thrive.</p>
<p>However, I do understand the need to differentiate myself in the market.  Again, this is a tough question because it&#8217;s hard to see myself in others&#8217; eyes.  So, until she gets back to me with more professional advise, here is my answer:</p>
<p>I can bring out the <strong>courage </strong>within you that you may not know you have.  I&#8217;ve been through challenging times when my faith was pretty much all I could rely on.  And I know how hard it is to take courage at face value especially for intelligent people – we tend to get analysis paralysis.</p>
<p>Also, when I say “faith” or when I talk about soul and spirituality, I am talking about <strong>open spirituality</strong>, not necessarily religious affiliations.  So don&#8217;t worry about being recruited or lectured when you talk to me – I&#8217;m not that kind of a person.  I guess this makes me uniquely attractive to certain clients.</p>
<p>Finally – well, not many coaches have cross-cultural perspectives, right?  And not many know how to read soul records upon request. . .</p>
<h4><strong>What’s next for you? What’s the big plan?</strong></h4>
<p>As mentioned above, soul reading service is coming very soon.  I&#8217;m creating a <a href="http://www.squidoo.com/yourakashicrecord" target="_blank">Squidoo lens</a> for this.  It is an optional service, but I think a lot of people who are interested in my coaching service would find it helpful.</p>
<p>Long term, I want to do inspirational speeches and publish books.   Coaching is great for the clients because they get ongoing personal attention – I like it, too, and consider it as privilege.  However, it does limit the number of people I can reach.  By speaking publicly, I can reach out a lot more people.</p>
<p>If you have a small business, try this writing exercise.  It&#8217;s very helpful to make sure you have an effective marketing plan, the kind of plan that helps people find you. And your readers get to know you better!</p>
<p><strong>Coming up: </strong></p>
<p>I interviewed Naomi for my <strong>Interview With Successful Entrepreneurs</strong> series.  Will post it soon, so stay tuned!</p>
<p><strong><font color="#ff6600">Would you like insights and accountability to bring real changes to your life? </font>Please check <a href="http://yes-to-me.com/">this page </a></strong></p>
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		<item>
		<title>Serial Entrepreneur Meets College Intern: Skip Shuda &#038; Yasmine Mustafa</title>
		<link>http://yes-to-me.com/2008/05/06/serial-entrepreneur-meets-college-intern-skip-shuda-yasmine-mustafa/</link>
		<comments>http://yes-to-me.com/2008/05/06/serial-entrepreneur-meets-college-intern-skip-shuda-yasmine-mustafa/#comments</comments>
		<pubDate>Tue, 06 May 2008 15:25:21 +0000</pubDate>
		<dc:creator>akemi</dc:creator>
		
		<category><![CDATA[Becoming An Entrepreneur]]></category>

		<category><![CDATA[Interviews]]></category>

		<category><![CDATA[business opportunity]]></category>

		<category><![CDATA[entrepreneur]]></category>

		<category><![CDATA[entrepreneur interview]]></category>

		<category><![CDATA[start a business]]></category>

		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://yes-to-me.com/2008/05/06/serial-entrepreneur-meets-college-intern-skip-shuda-yasmine-mustafa/</guid>
		<description><![CDATA[Interview with internet business consultants Skip and Yasmine of Team and a Dream. Learn the power of a team and their resilience.  ]]></description>
			<content:encoded><![CDATA[<p> <img src="http://yes-to-me.com/wp-content/uploads/2008/03/interview-icon.jpg" alt="interview-icon.jpg" /><br />
<a href="http://www.flickr.com/photos/leefotos/967489775/" target="_blank">(Photo by Leefotos)</a></p>
<p><em>Welcome to the <a href="http://yes-to-me.com/category/interview/" target="_blank">Interview With Successful Entrepreneurs</a> series!  This is where we learn the startup secrets from  those who actually took the leap.  Before becoming entrepreneurs, they were professionals and managers, or college students, just like you.  From there, they made the changes. . .</em></p>
<h4><strong>Opportunities are everywhere – can you see and grab one?</strong></h4>
<p>The challenge is that opportunities don&#8217;t always come in handsome package.  In fact, most opportunities don&#8217;t look like opportunities at all, so many people dismiss them.  Some, however, see the hidden sparkles and take actions.  For example, <a href="http://yes-to-me.com/2008/04/15/can-our-inner-child-become-an-entrepreneur-kim-jason-kotecki/" target="_blank">Kim </a>received home-made presents from her boyfriend Jason.  She loved his sense of humor and together formed the message that adults can learn a lot from children to enjoy life more.  Now they have multiply income sources.  Or, <a href="http://yes-to-me.com/2008/04/23/accidental-sparkles-susanna-ordway/" target="_blank">Susanna </a>started jewelry making as a hobby while she was on sabbatical.  She loved it and built a business on it.</p>
<p>Or some opportunities come as plain job offer from a small start-up company.  No big paycheck.  Quite uninteresting, huh?  Unless you see the learning opportunities in it.  Or how about a college internship?</p>
<p>Today <strong>Interview With Successful Entrepreneurs </strong>have two guests, Skip Shuda and Yasmine Mustafa.  They help aspiring entrepreneurs launch their internet businesses by offering marketing, technology and management consultation.    Please check their website <a href="http://www.teamandadream.com/" target="_blank">Team and a Dream</a>.  They also write an intriguing blog at <a href="http://www.cheaprevolution.com/" target="_blank">The Cheap Revolution</a>.</p>
<p><img src="http://yes-to-me.com/wp-content/uploads/2008/05/taadlogo_frontpage.JPG" alt="taadlogo_frontpage.JPG" /></p>
<h4><strong>1. Tell us a bit about your business and why you started it. </strong></h4>
<p><strong>Skip:</strong>  Team and a Dream is a company for entrepreneurs by entrepreneurs.  We love the creativity and energy around entrepreneurs.  We also believe in the importance of focus, so we focused on what we know … which is Internet Entrepreneurship.</p>
<p>It was formed in late 2002 after I wrapped up Destiny Websolutions.  For the first few years, I mostly operated as a virtual management team member with startups.  However, last year – after Yasmine joined, we really launched our “virtual team” business for startups.  Yasmine started with us in 2006 as an intern through Temple University.  When she graduated in December of 2006 at the top of her entrepreneurship class, I asked if she’d like to help grow Team and a Dream.  Since then, she has taken on responsibility for marketing of Team and a Dream – especially our online marketing.  I’ve been responsible for sales and deciding how to work with clients (the consulting end of the business).  However, we both pitch in on just about everything.  For example, I’ve been recruiting project managers and Yasmine has been recruiting interns to work in our “meshwork” of professionals that we draw upon to create virtual teams.</p>
<p>I’ve been a serial entrepreneur since 1983.  It was then that I chose the lowest paying of seven job offers (including two from IBM) to work with a software startup as employee number 16.  That company eventually went public and I’ve been part of the entrepreneurial world ever since.  In the mid-90’s, I created a startup in my basement called “Destiny” – and we built one of the first online banking systems in the world for Bank of America on AOL.  That company grew to 120 people and $17 million in annual revenues as “Destiny Websolutions” before the eCommerce consulting market evaporated in 2002.  I learned many lessons as part of that venture and have been sharing them with our startup clients since late 2002.</p>
<h4><strong>2. What were the biggest challenges when you were starting off as a new entrepreneur?  And how did you work through these challenges?</strong></h4>
<p><strong>Skip:</strong> #1 – Sometimes vision is all you have to carry you forward.  During a particularly dark period, I thought about my troubles starting a new venture and reflected on the “wealth” I had amassed.  In response to that reflection, I wrote this piece that sits above my desk today.</p>
<blockquote><p><em>“If you fear failure, rejection or conflict… you can avoid them OR you can accept them while keeping the faith that connections, Ki (or qi – universal energy) extension and a path with heart cannot be defeated for an entire journey.”  </em></p></blockquote>
<p>Sticking to this credo has served me well… and I always end up with a successful path eventually.</p>
<p>#2 – Understanding that letting go is sometimes the best way to grow.  I have had key employees facing attractive opportunities, key clients that I MUST have to build my business lay down impossible terms on the table and challenges as a young executive that seemed insurmountable.  Each time, I found that “letting go” with grace resulted in better situations.  I invited the key employees to explore their options and they remained with me.  I told the client that we’d have to stop the project and they changed the terms – and I stepped down as CEO to hire a person better able to move my dream forward.</p>
<p>#3 – Cash is king in a startup.  Yet focusing on fund-raising has never been a favorite approach of mine.  I’d rather “bootstrap”, demonstrate that I can get clients and build value without an investor – and then am much better positioned to raise money with an investor.</p>
<p><strong>Yasmine:</strong> #4 - Be flexible.  Don&#8217;t be tied to your idea completely. - adapt to the environment and eco-system. Understand your idea will continuously change and evolve. You can progress further by being aware and open to your surroundings as well as other people.</p>
<h4><strong>3. What is the best part of being an entrepreneur for you?</strong></h4>
<p><strong>Skip:</strong> Helping others to realize their dreams and influencing those dreams so that entrepreneurs are approaching things with a socially conscious approach.  It is my way of “giving back” to a world that has been very generous to me.<br />
<strong><br />
Yasmine: </strong>The best part (without a doubt) is not having to sit in traffic as often in the morning and late afternoon! <img src='http://yes-to-me.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> It&#8217;s also working on things I love doing. Brainstorming strategies, formulating the concepts of an early stage company, observing the end results of a marketing project or another engagement - those are the most exciting parts of what I do.</p>
<h4><strong>4. Any advice for people who dream to have their own business and yet find it hard to make the leap?</strong></h4>
<p><strong>Yasmine:</strong> Don&#8217;t wait for the perfect idea - it&#8217;ll never come. Find an experienced mentor who&#8217;s been-there and done-that. He/she can provide you with needed guidance and support. I would recommend starting with something you&#8217;re either passionate about or something you&#8217;re good at. One or the other (or both) will provide you with a jumpstart in your business. Once you take the leap, you&#8217;ll feel exhilarated. There is no better feeling than knowing you&#8217;re starting something on your own.</p>
<p>Also, listen to your gut instinct. Life is too short to live someone else&#8217;s dream - follow your own!</p>
<p><strong>Skip:</strong> The web has made it very easy to start a new business.  Get out there and make it happen.  Test out your ideas with a close circle of friends first and then with people who understand the business side.  Launch early and often. Provide feedback forums for your clients.  Listen closely to the market.  Participate in the market conversation.  Iterate.  Focus.  And always ask, “How is this business helping others or helping this world to be a better place?”</p>
<p>If you choose a path with heart, you will have a much higher likelihood of attracting partners, vendors and clients who want to see you succeed. One of my favorite quotes on this is by William Jennings Bryan.</p>
<blockquote><p><em>“Destiny is not a matter of chance; it is a matter of choice. It is not a thing to be waited for; it is a thing to be achieved.&#8217; - William Jennings Bryan (1860 - 1925)</em></p></blockquote>
<p><strong>My Takeaway</strong><br />
It seems to me that Skip and Yasmine each brings in their special strengths to make the team stronger. Skip, as a serial entrepreneur, has the experiences in internet business and great entrepreneurial mind. Yasmine, on the other hand, has the fresh perspectives that Skip trusts a lot.  It&#8217;s a great way to avoid getting stuck, where 1+1 is more than 2.</p>
<p>I also like their resilience.  Yasmine says, “Don&#8217;t wait for the perfect idea.” and “Don&#8217;t be tied to your idea completely.”  Skip says, “. . . letting go is sometimes the best way to grow.”  We can&#8217;t plan out everything upfront.  But don&#8217;t let that stop you from taking the leap.  With faith, and learning from both successes and failures, the results can be more than we initially expected.</p>
<p><strong><font color="#ff6600">Would you like insights and accountability to bring real changes to your life? </font>Please check <a href="http://yes-to-me.com/">this page </a></strong></p>
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		<title>The One Word That&#8217;s Sucking Up Your Energy Right Now</title>
		<link>http://yes-to-me.com/2008/05/02/the-one-word-thats-sucking-up-your-energy-right-now/</link>
		<comments>http://yes-to-me.com/2008/05/02/the-one-word-thats-sucking-up-your-energy-right-now/#comments</comments>
		<pubDate>Fri, 02 May 2008 16:44:43 +0000</pubDate>
		<dc:creator>akemi</dc:creator>
		
		<category><![CDATA[Sustainable Success]]></category>

		<category><![CDATA[energy drain]]></category>

		<category><![CDATA[I should have known better]]></category>

		<category><![CDATA[mental energy]]></category>

		<category><![CDATA[should]]></category>

		<category><![CDATA[what I should]]></category>

		<category><![CDATA[what you should]]></category>

		<guid isPermaLink="false">http://yes-to-me.com/2008/05/02/the-one-word-thats-sucking-up-your-energy-right-now/</guid>
		<description><![CDATA[When we think how things should be, we waste our precious mental energy. Accept how things are and make real changes. Or just live with it. ]]></description>
			<content:encoded><![CDATA[<p><img src="http://yes-to-me.com/wp-content/uploads/2008/05/i-should-you-should.jpg" alt="i-should-you-should.jpg" /><br />
<a href="http://www.flickr.com/photos/wozzeck47/1471649247/" target="_blank">(Photo by dmalantic)</a></p>
<h4><strong>Your energy you can otherwise utilize to make positive changes in your life and enjoy life more. </strong></h4>
<p>Don&#8217;t undermine the power of words.  We express our ideas with words, and we also create with words.  This one word creates illusionary world that never exists anywhere but feels so real.  The more you indulge in this illusionary world, the more energy it sucks up from you.</p>
<p>The word is: <strong>SHOULD</strong></p>
<p>Let me illustrate how this word works.  Does this sound familiar to you?</p>
<blockquote><p><em>Jane stops at Starbucks on her way to work.  “I&#8217;m running late.  I should have left earlier.”  She orders her regular latte, and after a few seconds of hesitation, also orders a blueberry muffin.  “I shouldn&#8217;t be eating this. . . I know I should eat healthier.  My sister&#8217;s wedding is four weeks ahead . . . I should go on a diet.”</em></p>
<p><em>When she gets her office, she is indeed late, and her boss gives her a glance. “How un-nice he is. . . I&#8217;m just a few minutes late.  He should treat me better. Maybe I should look for a new job.” It&#8217;s a busy day at the office.  During the lunch break, she watches the news in the breakroom.  “We really should end the war.  The money should be used for our kids&#8217; education. . . “</em></p></blockquote>
<p>Now compare it to this revised version.</p>
<blockquote><p><em>Jane stops at Starbucks on her way to work.  “I&#8217;m running late.  This happens so often – I will set the alarm five minutes early for tomorrow.”  She orders her regular latte, and after a few seconds of hesitation, also orders a blueberry muffin.  “Okay, I&#8217;m giving in to my sweet teeth.  But how can I eat healthier?  My sister&#8217;s wedding is four weeks ahead . . . I want to lose a few pounds and look nice. ”  As she drives to work, she thinks how she can avoid eating too much sweets.  Perhaps, it will help if she eats breakfast at home.  This means she needs to get up even earlier.  She is not sure if she can keep up with it, but she decides to give it a try. </em></p>
<p><em>When she gets her office, she is indeed late, and her boss gives her a glance. “Uh-oh, good morning to my cranky boss.  I&#8217;m a few minutes late.” she says in her mind, and starts working – she doesn&#8217;t think of a potential job change as a reaction to her negative experience with her boss.  It&#8217;s a busy day at the office.  During the lunch break, she watches the news in the breakroom.  “I think we&#8217;ve had enough of this war.  It is wiser to use the money for our kids&#8217; education. . . “  </em></p></blockquote>
<h4><strong>Do you notice how the SHOULDs are creating the illusionary world?</strong></h4>
<p>Things are either IS or ISN&#8217;T, but never SHOULD.  Jane is late for work because she left the house late.  Thinking she “should have” left earlier doesn&#8217;t change this fact.  This morning&#8217;s lateness is already a done-deal.  So move on, and if she really doesn&#8217;t like running late, think how she can do it differently tomorrow morning, and do it.</p>
<p>Likewise, she is either eating the blueberry muffin or she isn&#8217;t.  Thinking she “shouldn&#8217;t be” eating it doesn&#8217;t change the fact nor the muffin&#8217;s calorie.  But when she thinks she shouldn&#8217;t be eating it, her mind goes to the false world of should&#8217;s.  First she counts all the reasons why she should be eating healthier.  She might go ahead and conclude that, now that she knows better, she should be able to eat better.  In the wonderful world of should&#8217;s, she immediately becomes slim, and boom, suddenly her mind comes back to reality and shocks her.  She asks herself, “I ate the blueberry muffin?  How could I?” She laments the reality for not living up to the beauty of the world of should&#8217;s. <strong> </strong>“I should have known better.”</p>
<h4><strong>Preserve your mental energy for real life.   </strong></h4>
<p>When our minds are occupied with the ideas of how things should or shouldn&#8217;t be, we are pouring our precious energy into this illusionary world.  Again, the world of should&#8217;s feels so important and real.  It feels as if it were just there an arm&#8217;s length away and we could grab it by pouring a bit more thought energy into it.  All the perfect should&#8217;s: What we should do.  How people should act.  How the world should be.   We can spend hours – or even our whole life – thinking about these should&#8217;s.  And nothing would change.</p>
<p>If we want to change something, we first need to realize and accept how it is.  Then we intend to change it – in this real world, not in the illusionary world of should&#8217;s. We come up with a goal, make a plan how to change it, and implement the plan.  Goals are typically described with WILL, not SHOULD.</p>
<p>Or maybe we don&#8217;t need to change it.  We don&#8217;t need to change every little things that are not quite pleasing.  And it is certainly not mine to change the way you are – it is yours.  (Unless you ask me to help you.)  So I&#8217;ll just enjoy what I have rather than wasting my energy thinking how you or something should be.</p>
<h4><strong>Word game that makes a difference. </strong></h4>
<p>There may be cases where the word SHOULD is justly used, but I am assuming we can do away with 90% or more of it.  Make it a habit to check if you are in the nowhere land of should&#8217;s, and when you notice you are, reword the should to is or isn&#8217;t to come back to reality.  This may sound like a silly word game, but it works.  Don&#8217;t you think Jane in the second scenario will do so much better?</p>
<p>Use your energy wisely to either make the real change or just enjoy what is.</p>
<p>What is your story of how XXXX should be?</p>
<p><em>Further reading: Note that MLK didn&#8217;t say how America SHOULD be, but said WILL be, and state your own dream. </em><a href="http://yes-to-me.com/2008/04/11/i-have-a-dream/" target="_blank"><em>I Have A Dream. . .</em></a></p>
<p><em>Another related reading: Bust another guilt-inducing word HAVE TO.  <a href="http://www.empoweredsoul.com/blog/2008/05/01/releasing-the-energy-of-obligation/" target="_blank">Releasing the Energy of Obligation</a>.  </em></p>
<p><strong><font color="#ff6600">Would you like insights and accountability to bring real changes to your life? </font>Please check <a href="http://yes-to-me.com/">this page </strong></a></p>
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		<title>Dodging The Many Forms Of Psychological Manipulation</title>
		<link>http://yes-to-me.com/2008/04/25/dodging-the-many-forms-of-psychological-manipulation/</link>
		<comments>http://yes-to-me.com/2008/04/25/dodging-the-many-forms-of-psychological-manipulation/#comments</comments>
		<pubDate>Fri, 25 Apr 2008 17:13:03 +0000</pubDate>
		<dc:creator>akemi</dc:creator>
		
		<category><![CDATA[Living with Purpose]]></category>

		<category><![CDATA[manipulation]]></category>

		<category><![CDATA[manipulation techniques]]></category>

		<category><![CDATA[mind manipulation]]></category>

		<category><![CDATA[psychological manipulation]]></category>

		<guid isPermaLink="false">http://yes-to-me.com/2008/04/25/dodging-the-many-forms-of-psychological-manipulation/</guid>
		<description><![CDATA[Five mind manipulation techniques you may encounter when you aspire to live fully with purpose and how to deal with them. ]]></description>
			<content:encoded><![CDATA[<p> <img src="http://yes-to-me.com/wp-content/uploads/2008/04/many-forms-of-psychological-manipulation.jpg" alt="many-forms-of-psychological-manipulation.jpg" /><br />
<a href="http://www.flickr.com/photos/cobalt/891122612/" target="_blank">(Photo by cobalt123)</a></p>
<h4><strong>One of the major challenges of living fully is the mind manipulations from people around you. </strong></h4>
<p>People – including your loved ones, unfortunately – will try to hold you down where you are by various forms of manipulation.  When we aspire to live fully and make changes in our lives, we need to be watchful of these manipulations and learn how to dodge them.</p>
<p>I don&#8217;t mean those who manipulate are bad people.  Manipulation is typically based on fear, and they are only trying to keep things at status quo because they themselves are scared so much.  Nonetheless, manipulation is very harmful to your growth.</p>
<h4><strong>Do you recognize these manipulation techniques?  </strong></h4>
<p>Some manipulations come in such subtle and seemingly innocent forms. My list here is only a partial list of so many variations of manipulations. . .</p>
<p><strong>1. Pointing out potential problems</strong></p>
<p>Example:</p>
<blockquote><p><em>&#8220;You want to start your own business that resonates more with who you are?  Oh, that is wonderful.  I wish you luck.  So many startup businesses fail within five years, the statistics says, though. . .&#8221;</em></p></blockquote>
<p>Does he really know what the stats mean?  Is he with you to better the chances?  Or is he just afraid himself, and wants you to be afraid, too?</p>
<p>This manipulation often utilizes statistics or failure stories they heard somewhere. It sounds realistic, practical – and uninspiring.</p>
<p>A variation of this approach is to point out the negative side effects. They may admit that the change you are trying to implement is positive, but also point out the potential negative effects.</p>
<p>Example:</p>
<blockquote><p><em>“ You want to start your own business?  Are you aware how many hours self-employed people have to work a day?”</em></p></blockquote>
<p>Some even imply you might lose your relationship. . .</p>
<p>And they often add this line,</p>
<blockquote><p><em>“I just don&#8217;t want you to get into trouble.”</em></p></blockquote>
<p><strong>2. Direct put-down disguised as a joke</strong><br />
Example:</p>
<blockquote><p><em>“It should be illegal for non-MBA&#8217;s to start businesses – what the heck do they know, lol, look at the failure rate (add demeaning body language here)! Hey, I didn&#8217;t mean you!  Cheer up.” </em></p></blockquote>
<p>It&#8217;s supposed to be unsociable not to understand jokes, and they utilize this social conditioning. They say something really un-nice, and when your feeling is hurt, they treat you as naïve.</p>
<p>Here is my acid test for jokes: Does it make you feel light and warm or does it leave you a nasty taste in the mouth?  This test works for all kinds of jokes, whether it is aimed at yourself or others.  Watch out the fake jokes.</p>
<p><strong>3. “Count the blessings” you already have</strong><br />
Example:</p>
<blockquote><p><em>“We are happy as we are.  We should be.  Look at what you&#8217;ve earned – and there are lots of less fortunate people out there, you know. . .”</em></p></blockquote>
<p>This is a twisted logic.  Of course, we, each one of us, are blessed as we are.  But it doesn&#8217;t mean we should stagnate where we are.  Don&#8217;t feel guilty for seeking more.</p>
<p><strong>4. “What is the point?” apathy</strong><br />
Example:</p>
<blockquote><p><em>“Well, you know it takes so much work to be successful in business. . . Do you really want to do that?  You are ten years from comfortable retirement. . .”</em></p></blockquote>
<p>From their perspective, the glass is always half empty, no matter what you do. They don&#8217;t even point out potential problems.  They don&#8217;t pretend to be content.  They are, in effect, half dead and want you to be the same.</p>
<p><strong>5. Acting out</strong><br />
Example:</p>
<blockquote><p><em>You talk with your family about your decision to go back to school.  Everyone seems happy. So you start the application process.  Suddenly, out of the blue, there is a surprise in the family – some kind of crisis – like your spouse&#8217;s car breaks down and you need a chunk of money to buy a new car.  Then you find out your brother is checked in for rehab and he and his family really need some moral support. And . . . </em></p></blockquote>
<p>I don&#8217;t mean they cause the crisis on purpose.  It just happens – one after the other – until you are completely distracted from your aspiration, or you figure out “It&#8217;s just not the right time.”</p>
<h4><strong>How to cope with manipulation</strong></h4>
<p>You don&#8217;t.  Coping only encourages more manipulation.  Dodge them, and just do what you have to do.</p>
<h4><strong>Just do it. </strong></h4>
<p>I took the extreme route and moved myself across the Pacific Ocean.  This was not just to dodge manipulation from my family but was in line with my dream to complete college education and build a new life.  Nevertheless, it ended most of the subtle and not-so-subtle manipulations.  Prior to my migration, they tried to change my mind by counting the blessings of the comfortable life in my home country.  They even tried to bribe me. . .  “Do you want a new dress?  We can dine out at nice restaurants if you stay around.  Are you aware you will be financially stressed if you go to America?”  They also threatened me that I&#8217;d be robbed and murdered in America – very realistic-sounding potential, but somehow I have happily survived for 13 years – and counting.  Oh, and they tried to dampen my dream.  “Why do you need to complete your education in the US?  What would you get for the time and money you invest?. . .”</p>
<p>I&#8217;m not recommending you to move thousands of miles to dodge manipulation.  But do know action – the action toward your aspiration &#8212; is the antidote to manipulation.  I don&#8217;t think talking back or reasoning things out work really.  Nor reactions to manipulation.</p>
<blockquote><p><em>&#8220;The significant problems we have cannot be solved at the same level of thinking with which we created them. &#8221;   </em>Albert Einstein</p></blockquote>
<p>Is manipulation from your family and friends an issue for your personal growth?  How do you deal with it?</p>
<p><em>Thanks to Lexi for including this post in <a href="http://yes-to-me.com/" target="_blank">Creative Growth Carnival</a>.  </em></p>
<p><strong><font color="#ff6600">Would you like insights and accountability to bring real changes to your life? </font>Please check <a href="http://yes-to-me.com/">this page </a></strong></p>
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		<title>Accidental Sparkles: Susanna Ordway</title>
		<link>http://yes-to-me.com/2008/04/23/accidental-sparkles-susanna-ordway/</link>
		<comments>http://yes-to-me.com/2008/04/23/accidental-sparkles-susanna-ordway/#comments</comments>
		<pubDate>Wed, 23 Apr 2008 15:53:24 +0000</pubDate>
		<dc:creator>akemi</dc:creator>
		
		<category><![CDATA[Becoming An Entrepreneur]]></category>

		<category><![CDATA[Interviews]]></category>

		<category><![CDATA[entrepreneur]]></category>

		<category><![CDATA[entrepreneur interview]]></category>

		<category><![CDATA[hobby business]]></category>

		<category><![CDATA[start a business]]></category>

		<category><![CDATA[startup]]></category>

		<guid isPermaLink="false">http://yes-to-me.com/2008/04/23/accidental-sparkles-susanna-ordway/</guid>
		<description><![CDATA[Disasters like 9/11 can be the turning point in life.  We reexamine our values and start taking actions that really matter. Here is a woman who stepped off the corporate ladder after the incident. ]]></description>
			<content:encoded><![CDATA[<p> <img src="http://yes-to-me.com/wp-content/uploads/2008/03/interview-icon.jpg" alt="interview-icon.jpg" /><br />
<a href="http://www.flickr.com/photos/leefotos/967489775/" target="_blank">(Photo by Leefotos)</a></p>
<p><em>Welcome to the <a href="http://yes-to-me.com/category/interview/" target="_blank">Interview With Successful Entrepreneurs</a> series!  This is where we learn the startup secrets from  those who actually took the leap.  Before becoming entrepreneurs, they were professionals and managers, or college students, just like you.  From there, they made the changes. . .</em></p>
<h4><strong>What was your reaction to 9/11?</strong></h4>
<p>Do you remember that day?  It was a weekday, so most likely you were at your work, doing what you usually do, and heard the news sometime during the day.  Did the news change the way you see your work, and life in general?</p>
<p>My deepest sympathy to the victims and their families.  Having said that, I must also point out that a disaster like that sheds unexpected light to our lives.  It makes us reexamine our values.  We ask ourselves, “Am I doing what really matters in life?  Gee, I thought as if tomorrow would be just like yesterday, but maybe not.  Would I die happy if something happens tomorrow?”  It can give us the kick to take decision action.</p>
<p>Today&#8217;s guest to the <strong>Interview With Successful Entrepreneurs</strong> is Susanna Ordway, who took a year-long sabbatical after 9/11.  This gave her the time to be with her family and herself, eventually leading to entrepreneurship.  Please check her beautiful jewelry that give extra sparkle to your life at <a href="http://www.crystalaccents.com" target="_blank">Susanna Ordway Jewelry Designs</a>.</p>
<p><img src="http://yes-to-me.com/wp-content/uploads/2008/04/susanna-at-work-small.jpg" alt="susanna-at-work-small.jpg" /></p>
<h4><strong>1. Tell us a bit about your business and why you started it. </strong></h4>
<p>My business, Susanna Ordway Jewelry Designs, was actually an accident&#8230;an unplanned detour to what I thought I should do with my life. Fortunately, life and the universe took me on a happier, less stressful route by way of my current career.</p>
<p>As a good Chinese daughter, I was taught to find a good job in a practical industry and company, even though I have loved art and had a passion for beauty and fashion since I was little. I followed that advice for about 12 years, working as Marketing Manager and Corporate Communication Manager for the banking industry. But after being unhappy in my last two years as a corporate employee, and after 9/11 showed us all that life is just too short, I left the corporate world for a year to become a mom to my two daughters and a wife and homemaker to my husband.</p>
<p>Then, as I contemplated whether or not to return to work (I love my husband and daughters, but needed something just for Me), I stumbled into jewelry making. I found that I not only loved the craft, but am good with both design and technique. As I learned, more and more people asked to buy my designs and so my business, Crystal Accents, grew organically.</p>
<p>I knew that my new business was the right decision for me when I doubled my sales the second quarter without any advertising outside of wearing my own creations. Also, it was very gratifying when Swarovski® presented me with its exclusive &#8220;Crystallized With Swarovski&#8221; Quality Brand partnership after previewing my designs. This exclusive partnership is usually limited to well-known designers such as Roberto Caravelli, Prada, and Escada. Swarovski® has also featured my chandelier earring designs in their publications.</p>
<p>Now, as I expand my designs and techniques, I have updated my business name to Susanna Ordway Jewelry Designs, keeping Crystal Accents as the name for my bridal and fashion collections. I am very happy to know that I am now able to fulfill my artistic mission: To create beautiful items that help enhance a woman&#8217;s beauty and style, that visually communicate her individual personality, which results in building a more positive self-image.</p>
<h4><strong>2. What were the three biggest challenges when you were starting off as a new entrepreneur? </strong></h4>
<p>The three biggest challenges for me starting out were:</p>
<ul>
<li>Formulating a solid business plan</li>
<li>Learning how to price my work, especially with regards to my time and labor</li>
<li>Learning that being an entrepreneur and business owner doesn’t mean having to do everything</li>
</ul>
<h4><strong>3. And how did you work through these challenges?</strong></h4>
<p>Because my business slowly grew out of a hobby and not out of a concrete plan for a formal company, I didn’t have an actual business plan when I started Crystal Accents. Even after the business started growing, my plan was more or less reactive&#8212;to basically address issues as they arose.</p>
<p>But with the help of many other entrepreneurs and business owners that I have had the privilege to meet through various networking opportunities, I not only learn about developing business and marketing plans specific to my industry, but also how to value my work’s worth and how to let go if I want my business to grow.</p>
<p>It’s true, being an entrepreneur doesn’t mean you have to do everything yourself. I find that the more I let others help me, the better my work gets and the more my business grows.</p>
<p><img src="http://yes-to-me.com/wp-content/uploads/2008/04/2007-logo-small.jpg" alt="2007-logo-small.jpg" /></p>
<h4><strong>4. What is the best part of being an entrepreneur for you?</strong></h4>
<p>No office politics!!! Having a work schedule that allows me to spend more time with my family whenever I want and not when the employer lets me; being praised for my work frequently; and knowing that wearing my jewelry makes my clients very happy.</p>
<h4><strong>5. Any advice for people who dream to have their own business and yet find it hard to make the leap?</strong></h4>
<p>It’s always difficult to make changes, and especially frightening when the changes have anything to do with your identity, your finances or what others may think. Just remember that we only get one life, and having one that is happy and fulfilling to you, is so much more important than one that follows someone else’s priorities.</p>
<p>This is actually much easier than you think. If you have to, follow your dreams by taking baby steps. For example, if you cannot give up your current job due to finances, then start your business as a part-time venture while you’re still employed. Then build your business until you can do that full-time.</p>
<p><strong>My Takeaway</strong><br />
I like her relaxed approach to entrepreneurship.  Step-by-step development puts the stress of startup in check and is a good way to manage risks.</p>
<p>Life is a gift, and the best way to express our appreciation for this gift is to live it well.  It takes just a bit of courage, a little bit of opening of your mind, to start taking actions that can make big difference in the way we live this gift.</p>
<p><strong><font color="#ff6600">Would you like insights and accountability to bring real changes to your life? </font>Please check <a href="http://yes-to-me.com/">this page </a></strong></p>
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