Review: Tribes By Seth Godin

I like Seth Godin. Although he is considered a marketing guy (maybe I should say The Marketing Guy), I think he is a lot more than that. His blog brings daily inspirations for me about life and people. His latest book Tribes: We Need You to Lead Us is also a lot more than just about business.

The difference between leadership and management

Even though leadership and management are usually used synonymously, Seth Godin defines them differently.

A manager is appointed by the “king” of the organization. Their job is to keep the status quo of the organization according to the rules. No matter how they sugarcoat it, managers are fundamentally against change. In other words, their change has to be approved by the king and has to happen according to the rules.

A leader, on the other hand, is anyone who steps forward with an idea. The idea doesn’t even have to be the leader’s original. (Muhammad Yunus wasn’t the first person to do microfinancing and Al Gore didn’t discover global warming.) The important point is that a leader takes the initiative to make the idea happen. A leader is all about change.

Are you a manager or a leader? Or neither? This defines your basic driving force in life. And how you relate to others.

A manager and the people who are managed live from fear. Because they are against the natural flow of life, the change. A manager’s job is to get as much work done by the employees as possible at the lowest cost. Managers push and then exploit.

A leader and their tribe members, on the other hand, are inspired with love, the passion to make something happen that was not before. A leader leads with their message and also offers a platform for tribe members to communicate with one another. Leaders give.

The internet and social media are just tools

Seth Godin emphasizes that forming a tribe is not about getting as many people as possible to sign up for, say, their Twitter or newsletter. The internet and its various social media tools have made it possible to form tribes across the globe, offering cheap (often free) and fast ways to communicate, but they are just tools. It takes a leader to utilize them.

And it’s not a number game. A large number of people is not necessarily a tribe. A tribe is a group that are united by common vision, a group of active members who connects with the leader and other tribe members. When this criteria is met, yes, a bigger tribe means more powerful tribe, but quality comes before quantity. Seth Godin even recommends tightening the tribe as a way to stay meaningful.

My takeaway of the book

This book made me think. In fact, I’ve been thinking and I haven’t come to a neat conclusion yet. I know there is something in me that wants to come out, some messages that I really think important for many people. This is why I write on this Yes to Me blog. I write about a lot of things in life. But what is my core message? In other words, what kind of movement am I trying to form?

I have messages — like, lightworkers can be successful entrepreneurs (please check my free eBook) and we can defy aging. I have a vision of the New World. But I still think there is something more. Or maybe I want to put something in a more actionable movement. . .

I hope you start thinking about these things, too, about your own life. I mean, if you don’t want to live as a manager or their herds. If you want to stop “sheepwalking” (this is the term Seth Godin uses. I call the same mentality “slave mentality” I guess I may be a bit harsh. . .)

We have the power to create our lives and this world. The most important question is: WHAT do you want to create? What do you want to change?

Here is Seth Godin talking at TED about tribes (HT: Marelisa Fabrega):

It’s 18 minute video, but trust me, it’s worth it, and you’ll have some good laughs, too.

Are you leading a tribe? Are you a member of tribes? I’d love to hear from you — please leave a comment.

How Akashic Record Reading Changed One Woman’s Life

I received a heart-warming email recently from one of my Akashic Record Reading clients. She generously allowed me to share it, so here it is. I’m keeping it anonymous for her privacy. Other than making a few minor editing such as adding paragraph changes and adding some emphasis for online readability, the email is exactly what she wrote. (Photo credit)

“Dear Akemi,

Almost a year ago to the day I had an Akashic Record Reading and I can tell you that my life is nothing like it was just one year ago. I’ve been meaning to write to you about the profound changes that have taken place in my life so it seems like now is the time to do just that.

I’ve always been quite intentional in life, I truly love life, people and this planet to the core and I suppose as a result I’ve been able to move through this world as I need to, with love, honesty and clarity to do things that some would deem amazing, liberating. However, around the age of 27 after coming back to Canada from working in Africa, I began to live by the conventions of society and thus moved further and further away from true myself.

As the years went by I started to feel increasingly ”stuck” (the only way I can describe it), some would call this ‘normal’ existence but I knew better. Fast-forward nine years to when I had my reading with you. I was in a job where I was so miserable and I knew that I was not reaching my full potential as a human being.

In the reading in Nov 08 you mentioned there were people at work that hated me, you also mentioned the 26-27 year old milestone. I was kind of surprised to hear about the people at work but shortly after it became apparent who hated me – my boss started to harass me and it only got worse and worse. I started to have anxiety, digestive issues, and insomnia as a result. After coming very close to being in a terrible car accident in Dec 08, things really started to shift for me. I took Jan 08 off due to stress and took the time to re-evaluate.

I quit my job at the end of March 09, moved, cleared out of my life in all aspects from relationships to ’stuff’ and past emotional baggage. I felt I just needed a full house cleaning starting with every cell of my body to my physical space, job…..everything. In May 09 I started a new job that was way less stressful with a fantastic boss and a 4 day workweek that involved work that I actually enjoyed. Was it my dream job, I would say No, but it was a significant improvement over my previous situation.

In July 09, the issues over the past year manifested physically and I became increasingly ill. I didn’t see this as a bad thing, just a sign that there was more work to be done. I finished my contract, and am taking time off (Sept 09 to now) to focus on deep healing. Natural healers came my way, with their help, self-care, time off, and spiritual practice I can say that I’m feeling way better than I’ve felt in years.

Needless to say, I’m now so at ease with my life, in my body, mind and soul – I feel whole. Not a coincidence that a few months back I met the love of my life (on a River on a warm sunny day…). We are both astounded to have found each other and a love so deep and profound that we are truly awe struck. We speak of starting a family together, an idea that was once stuffed into a little box and buried somewhere very deep after my separation and divorce 4 years ago.

I’m in such a great place, I don’t even have the words to describe how great I feel, and how wonderful life truly is. I’m able to cherish these precious moments and fully accept the gifts that have been offered to me. I would like for people to know that life is so meant to be happy and joy filled, we are not here to suffer. We are here to experience only wonder, abundance, and joy.

I want to extend gratitude to you for helping me to become “unstuck” so I can once again live a life that is truly and utterly full…!

With greatest sincerity,”

Further, upon reading my eBook “Lightworker’s Guide to Self-Employment” (have you checked it out yet? It’s free ), she is considering on starting her own business. Her second email says,

“Thanks for writing back, I would love for you to share my story on your blog site. Since last writing you looks like I’m going into business for myself! Man, I really don’t have the words for how fast things work out…I’ll keep you posted on that front, really exciting stuff.”

I am so happy for her. It means huge to hear a beautiful story like this from my clients — after all, I started this service to help people.

A note on the clearing process

I think her emails say far more than I can possible write about spiritual healing and Akashic Record Reading, but just an additional note for those of you who may be wondering why she went through seemingly-negative experiences such as harassment at work and physical illness . . .

Sometimes, the reading and clearing opens up your awareness rapidly. I think the harassment was there even before she had the reading with me, but she effectively wrote it off from her awareness. After the reading, her awareness stopped doing that and let her face what it is. Which was painful at the time, but was necessary for her to move forward.

Same with the physical health issue. Before she was covering it up from her own awareness, but the clearing let her face it. And you know it’s better to deal with issues at an early stage rather than ignoring them.

Some other clients have reported that they feel emotional — they feel the old negative feelings welling up in them after the reading. And yet others report some changes in their lives that seem to happen without they doing anything “wrong”. Like sudden lay offs and separations.

And still others experience nothing even remotely negative. It’s all good.

How to handle the clearing symptoms

If you happen to be the one who goes through seemingly-negative clearing process (again, it’s only our judgment that makes us think they are bad and inconvenient. . . they are all good, really). The good news is that, troublesome as they may be, these changes are never too hard to handle. Look how she got the temporary job that allowed her to take some time off for healing. Spirits don’t push too hard, like forcing her to become an entrepreneur when she was not ready yet.

Another good news is that these clearing symptoms pass fast if you let them work out, with as little resistance as possible. This client did an outstanding job in this.

Do you have any questions about Akashic Record Reading? Let me know.

Setting Up Online Store With No Previous Experience: Steve Of MyWifeQuitHerJob

I am resuming the Interview With Successful Entrepreneurs series. I haven’t been writing about entrepreneurship for a while, but it’s something very close to my heart. Entrepreneurship is empowering. It’s about believing in yourself and your idea and taking the initiative to bring it to the world. (Photo by leefotos)

Today’s guest is Steve at My Wife Quit Her Job. His blog is full of practical advice. I am very interested in what he has to say because his business is about selling stuffs, not service. So far, we’ve had only one guest (Susanna Ordway, who sells her handmade jewelry) who is in product-based business. All others are in service business, and I myself am in service business.

I guess product-based business has a set of unique challenges, such as managing logistics and inventory. To me, it sounds so difficult.

So please welcome Steve.

1. Tell us a bit about your business and why you started it.

When my wife and I first got engaged, she laid down the terms up front that she was going to become a housewife and quit her job as soon as we had our first child. This was something that I had no problem with since I strongly believe in having a parent stay at home with a child especially during the early years.

But when my wife became pregnant with our first child, we faced a huge dilemma. With mounting bills to pay and a child right around the corner, we would be taking a 50% hit on our total household income during a period of time in which our expenses would increase dramatically.

Since my wife was not going to work and we needed the money, we decided to create an online business selling wedding linens to offset her lost income and thus Bumblebee Linens was born.

We chose the wedding industry because my wife and I thoroughly enjoyed planning our own wedding and wanted to help others do the same. If you are interested in how we stumbled upon on our store idea, you can read more about How We Found Our Niche For Our Online Store for more details.

2. What were the three biggest challenges when you were starting off as a new entrepreneur?

I would say that most of our challenges were mental. Getting the online store website up was relatively easy. But working out the logistics and getting customers in the door was the hard part. In fact, there was a point after we launched our online store in which we had no business for many weeks and we almost decided to call it quits. It’s difficult to narrow down the biggest challenges down to three but I would say that the following were the largest obstacles.

• It was extremely hard for us to find the time and motivation to actually work on the business. Both my wife and I had full time jobs at the time and we were always extremely tired after coming home from work. In fact, working on the business was probably the last thing on our minds at the end of the day. It also didn’t help that my wife and I are lazy at heart and like to relax in front of the TV
• It was also really hard for us take action early on because we knew absolutely nothing. We had no idea what the hell we were doing. I didn’t know a single thing about websites or web programming. My wife didn’t know anything about how to run an online store. What ended up happening was that we got stuck in this loop of doing research instead of taking action because we were afraid of doing something wrong.
• When we finally got some momentum going, we found that there was an enormous amount of information that we had to digest and learn in order to open our online store and we constantly burned ourselves out while trying to cram it all in. The problem was that we wanted to get our online store up and profitable as quickly as possible so we often worked late hours to try and jam everything in. All of these late nights took a huge toll on our psyche and our morale. Then, when we finally opened our online store to zero customers, our excitement and hopes turned into despair.

3. And how did you work through these challenges?

Finding the time and motivation was probably the hardest obstacle to overcome. Our minds were always motivated but somehow we could never find time in our schedules to work on the business early on.

Starting a business is hard work and requires constant, steady progress. Steady being the key word, my wife and I overcame this barrier by dropping certain activities and setting aside specific times and days during the work week to work on the business. By setting aside and scheduling “business” time, we eventually started making progress towards our goals.

The “knowing nothing” aspect of our business was very frustrating as well. We kept second guessing ourselves and early on, we had a bad case of analysis paralysis. Ultimately, we overcame this by just putting our foot down and telling ourselves “Screw it! Let’s just launch the business and figure things out as they come”. Turned out to be a wise decision because in the end we came across problems and issues that we would never have been able to predict ahead of time. For example, we were completely wrong in terms of what we predicted would be our best selling products.

Once we got going, my wife and I kept burning ourselves out. For example, I stopped exercising, stopped eating, stopped sleeping and focused all of my time on the business. It took us a while but after getting sick multiple times, we finally discovered a proper balance between work and play. It’s easy to get caught up with your business early on, but it’s important to find the time for a break as well. Ironically, taking time away from the business allows you to be more productive.

4. What is the best part of being an entrepreneur for you?

The best part of being an entrepreneur is the ability to set your own schedules. These days, my wife stays at home with our daughter full time and works on the business when our daughter takes naps. There’s no way that you could do this with a full time day job.

In addition, I like feeling in control over my own destiny. Running a business is hard work, but it’s worth it knowing that you get to call all of the shots.

5. Any advice for people who dream to have their own business and yet find it hard to make the leap?

My advice is to set aside at least one day of the week to think about and brainstorm business ideas. Once you have a few ideas in mind, you then need to find that magical trigger that will motivate you to follow through with your plan. Why do you want to have a business? Are you really serious about it?

Our trigger was obviously our first child. We desperately needed to find another money source to replace my wife’s lost income. In fact, our desperation was probably the single most important reason why we were successful with our online store.

Motivation will provide you with persistence and mental strength when things go wrong. Motivation will provide you with the necessary energy to succeed. I strongly believe that if you are properly motivated that everything will work itself out. Everyone has their own “Go” button. You just need to find yours.

Regarding the product-based business aspect, my wife and I had no prior experience in managing logistics, importing goods or managing inventory.  We basically learned through trial and error and getting advice from friends who run brick and mortar stores.  My advice to people in the product business is to find a friend or mentor that you can consult with early on so you don’t get bogged down with stupid mistakes.

My Takeaway
I love their “Just do it” attitude. As he says, we could be caught up in the analysis paralysis forever. And that doesn’t get you anywhere nor make money. Taking actions empowers you. And I agree that there are problems you get to learn only after you start — even if your pre-launch research is extensive.

I checked their online store and it’s beautiful and easy to navigate. It even has some fun craft ideas, so even if you are not getting married, you might enjoy checking it out ^_^

Are you interested in starting your own business? Not just as a way to pay bills but as a way to bring more meaning, passion, and fulfillment to your life? Check out my (free) eBook, too!

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