Making A Brand Out Of Adversity: Stephen Hopson
Welcome to the Interview With Successful Entrepreneurs series! This is where we learn the startup secrets from those who actually took the leap. Before becoming entrepreneurs, they were professionals and managers, or college students, just like you. From there, they made the changes. . .
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This is the second post of the Interview With Successful Entrepreneurs series. Before I introduce today’s great interviewee, however, allow me to report the surprise comment I received regarding the first interview. My intention for this interview series is to learn the insider stories of successful entrepreneurs that inform and inspire my readers. And Christine O’Kelly gave us such a story! When I read Nathalie’s comment, however, I realized I also created a potential goal for some aspiring entrepreneurs. Yes, I’d be honored to interview you when you become a successful entrepreneur! Stay around, learn whatever you need from me and other entrepreneurs, and make your dream come true. For me, this is like a miracle gift for my effort, to be able to offer something you can look forward to.
How can we turn adversity in life and in business to success?
Another miracle, a synchronicity, was taking place that day when I published Christine’s interview. I heard about Stephen Hopson at Andrea’s blog and emailed him earlier. He emailed me back just when I posted the interview and commented on Christine’s post for that day. Her post was about the lies we tell ourselves that effectively keep us broke, lazy, and stuck in where we are. So I disclosed one of my own lies, that public speaking is tough for me because I have accent. Christine commented back mentioning Stephen, who is a professional motivational speaker despite the fact he is deaf. So Stephen joined the discussion in her comment section. It was like the dots here and there in the big blogosphere came to connect at that miraculous moment.
Through that discussion (you really should check it out – Stephen almost took over Christine’s comment section), I learned how I can turn my perceived disadvantage to an advantage that sets me apart from the crowd. He said, “We can turn whatever so-called disadvantages that we might have and turn them into assets. Like my speaking despite being born deaf. I’d be crazy not to use that gift, right?” Can you believe this — he actually used the word “gift” for his disability. I was shocked. I’ve been writing about the importance of expressing ourselves in business, the “I Factor,” and yet this was a revelation for me. The result (one of it – more to come, of course) was my recent post, Is Becoming An Entrepreneur Harder Than Surviving In A Foreign Country?

So here we go, Stephen Hopson of Adversity University. Check out the video clip of his speaking demo, too. It includes the story of his spiritual awakening, which led him to quit his high-paying job on Wall Street.
1. Tell us a bit about your business and why you started it.
Obstacle Illusions is a LLC that was actually legalized in November of 2007 in an effort to turn my speaking and life coaching into a business platform to teach people who are ready to explore and overcome adversity because no one is immune from it - adversity does not discriminate. My services include fun and passionate presentations so that the audience can come to the conclusion that overcoming the impossible is truly possible if they have the heart to persevere. In essence, I teach people the power of transforming adversity into success.
2. What were the three biggest challenges when you were starting off as a new entrepreneur?
- Learning ways of getting my name out there, creating opportunities to be called upon to give powerful keynote presentations for organizations seeking inspiring speakers with a powerful message.
- Defining my target audience
- Defining and honing my message
3. And how did you work through these challenges?
There were several ways I went about doing this including but not limited to writing several articles, submitting stories for books like Chicken Soup for the College Soul: Inspiring and Humorous Stories About College, creating an Adversity University blog and networking with other speakers, bloggers, authors and entrepreneurs. The defining of my message was created through working and reworking a central message, eventually arriving at dealing with and overcoming adversity as my main theme for everyone has some form of adversity in their lives; therefore, it applies to everyone, regardless of who they are or where they’ve been in life. It’s a universal theme that touches everyone.
4. What is the best part of being an entrepreneur for you?
Having no one to report to, setting my own hours and doing what is best for me, rather than slaving away at the beck and call of an organization that might not allow me to pursue my life’s mission in the manner I was called by God to do.
5. Any advice for people who dream to have their own business and yet find it hard to make the leap?
Those who take the risk and take a leap of faith in the unknown are usually rewarded immensely for their faith. Following your intuition and trusting your instincts are the best ways to move forward. Be open minded and let others help you but understand that ultimately the decision is yours to make. Only your inner spirit knows what’s right, not others. Be willing to make a stand for authenticity and you will be rewarded far beyond your wildest imagination. See obstacles as opportunities in disguise and know how to surrender, not give in. There’s a big difference between the two. Giving in is like giving up whereas surrendering the outcome is trusting that what’s meant to happen, will happen. Do what your heart asks of you and trust that you will be led to the right opportunities, the right people, the right path to take. Keep trying but don’t bang your head against the wall for that won’t serve you.
My Takeaway
Thank you, Stephen. I understand the challenge of marketing, and I am impressed he has created such a powerful brand for himself. He is truly a one-of-a-kind man who heightens our spirituality. And I promise I stop banging my head against the wall – my next door neighbor will be glad, too.
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Comments
Comment from Stephen Hopson
Time: March 25, 2008, 4:14 pm
I truly enjoyed this interview with you today! Your story is quite inspirational and I look forward to the day we meet.
Are you, by any chance, going to SOBCon08? It’s a “blogging business school” being held in Chicago the first weekend of May. About 6 weeks from now. I just booked myself a hotel, plane and so forth. I didn’t want to miss meeting some great people who I’ve gotten to know online but not met.
Anyway, thank you again for inviting me to be interivewed. I hope your readers, visitors and clients enjoy it.
Comment from Michelle Vandepas
Time: March 25, 2008, 7:30 pm
I love Stephen, he’s an inspiration and although I’ve been an entrepreneur all my life, (25+ working years) I can still learn a lot from others. Thanks for the interview.
Comment from Joann
Time: March 25, 2008, 10:50 pm
Great interview!!
I really appreciate for your participations.
Comment from akemi
Time: March 26, 2008, 7:13 am
Stephen,
It was great to interview you.
Thanks for letting me to know about SOBCon. I’m not sure if I can make it this year, but be sure to let me know how it was!
Michelle,
I’m glad you enjoyed this interview. We keep learning no matter how old we are, or how long we’ve been in business, right? It’s when we stop learning and start looking down on younger (or newer) people when we get stuck and really old.
Joann,
Welcome to my blog!
Comment from Andrea Hess
Time: March 26, 2008, 8:08 am
Hi Stephen and Akemi,
So glad you “met” in the comments on my blog! Oh, I love the blogging world … we have such an awesome community.
Great interview! Stephen, I enjoy reading about how you built your platform - it’s such a clear message, it’s really wonderful. I also agree that leaps of faith are rewarded. I think we can’t be entrepreneurs without getting comfortable with leaping!
I’ll have to check out that conference - it would be awfully fun to meet some fellow bloggers in person!
Blessings,
Andrea
Comment from akemi
Time: March 26, 2008, 8:25 am
Andrea,
I agree! With all the preparation, both for the practical business side and the mental side as entrepreneur, there is a moment we just have to jump. We can’t become an entrepreneur just by dreaming — we must take action.
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Comment from DeafMom
Time: March 28, 2008, 4:42 am
Stephen is indeed, a successful entrepeneur. I think he’s a great role model for my three deaf and hard of hearing kids. I’m looking forward to getting to know him more at SOBCon. ![]()
Comment from akemi
Time: March 28, 2008, 8:47 am
Hey, you guys are luring me to SOBCon. . .Karen, thank you for stopping by.
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Time: April 4, 2008, 9:01 am
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Time: June 13, 2008, 8:02 am
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